You are going to be producing an analysis of a cross-media promotion for a band or artist of your choice.
You will be working alone.
This is a controlled assessment
Lesson Objectives
Select the two promotional materials you are going to analyse
Start analysis of a print or web-based product
Starter (10 mins)
Make a word cloud out of the keywords.... Use Tagul, or Tagxedo
Category
Denotes
Connotation
Technique
Representation
Audience
Image
Purpose
Font
Lettering
Effects
Transition
Style
Image
Style
Icon
Text
Activity (5 mins)
Take a look at the blog below - think about the points they make about analysing a CD cover. Discuss with a friend how these can be used for ANY analysis.
Task (35 mins)In a google documentStart your analysis of your print/web based promotional product.Explain the audience & purposeDetail the use of text & imagery Plenary (10 mins)Share your work with a friend - comment on the good and bad points of each others work.
Lesson 2 - Select Promotional Materials
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Lesson 10
Lesson Objectives
Starter (10 mins)
Make a word cloud out of the keywords.... Use Tagul, or Tagxedo
Category
Denotes
Connotation
Technique
Representation
Audience
Image
Purpose
Font
Lettering
Effects
Transition
Style
Image
Style
Icon
Text
Activity (5 mins)
Take a look at the blog below - think about the points they make about analysing a CD cover. Discuss with a friend how these can be used for ANY analysis.Task (35 mins)In a google documentStart your analysis of your print/web based promotional product.Explain the audience & purposeDetail the use of text & imagery
Plenary (10 mins)Share your work with a friend - comment on the good and bad points of each others work.